• Timely

  • Timely

  • Timely

Branding | Illustration

Year

2022

Client

Timely

This project was born from a challenge proposed by Accenture in Lisbon. Years later I decided to give this project a refreshment.

My team developed the naming and brand identity for Timely. We’ve built a brand to a imaginary product that would allow its users to plan and search all transports connections in one centralizing app, since there was no reliable app to concentrate all the information about the different transportation companies in Lisbon. 

Illustration was the best way to capture the spirit and energy of Timely. I created a set of new illustrations to bring life to all the expressive characters and give them their own personality. 

The new electric colours have all the heritage of the original Timely, but it’s now complemented by a broader and more exciting palette. The word mark typeface selected is Athletics, matching the energy of the brand.