Subsponsor offers both free and paid subscriptions that enable users to access online content by using their attention to pay for it by viewing ads.

I was asked to create the brand while retaining the core dollar symbol $, highlighting the idea of exchange of value. The purpose of this design was to enable Subsponsor to appeal to a broader audience.

Subsponsor needed to establish a reputation for providing valuable content access in a straightforward and innovative manner. The goal was to make the brand as memorable as possible and help it stand out.

I designed the logo and came up with a series of visual assets, including illustrations, inspired by the core concept of exchange. The strength and recognition of the dollar symbol was a key asset for the brand and essential to give its identity a sense of cohesion.