The Pulse Up is a small workout studio that services business hubs.

The brand identity, as the name suggests, is inspired by heart pulses. The Pulse up icon evokes this with the “UP” formed by these graphic shapes. In a further extension of the unique shape, a generative 3D language was introduced to further express the brand’s core values and ideas. The shapes are abstractly rendered as 3D plains with dynamic, refracting gradient colours from the Pulse Up identity.

Bold and straight to the point, the advertisement poster was created using Blender as a 3D exercise to explore additional applications of the branding across different media.